Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

Class: Your area your  from 

Age: viewing habits

Gender: look at stuff they brought

Ethnicity/Race: Looking at what they would watch or eat 


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
Media companies use audience profiling to create a more detailed picture of the audience.

3) What are the seven different Pychographic groups? 

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

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